
This relatively new device is beginning to emerge as a future ‘remote control’ of consumption. The strength of this opportunity is highlighted by IGD’s shopper research which found that more than half (56%) of UK online grocery shoppers are interested in using this device when shopping for groceries online, and many of these (33%) have not yet tried it. IGD identifies the top trends for 2012 and offers ESM readers the chance to download its FREE research on ‘Ten apps that will change the world of grocery retailing’.
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