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27th August

McCain Holland Intends To Buy CêlaVíta

McCain Foods has announced its intention to acquire 100 per cent of the shares of CêlaVíta B.V., spudsa leading European chilled potato producer located in Wezep, the Netherlands. Market leader in the Benelux with over 300 employees, CêlaVíta B.V. is a subsidiary of Bieze Food Group BV, owned by the German Wernsing Group.

The company's activity is particularly focused in the Netherlands, Belgium, France, Germany, UK and Italy and is a leading supplier across three main channels; retail, foodservice and food industry, providing whole baby potatoes, cut, sliced, diced and mashed potatoes.

Upon completion of this acquisition, CêlaVíta B.V. will become a full subsidiary of McCain Foods Holland B.V.(a subsidiary of McCain Foods Limited). In line with common practice, this agreement is subject to consultation with employee representatives and other customary closing conditions. This proposed acquisition will strengthen McCain's core potato business.

"The acquisition of such a respected and leading player in the industry will allow us to expand our range of capabilities and grow our supply position on the European processed potato market", said Jean Bernou, President of McCain Continental Europe. (30 Jul)



© 2012 ESM European Supermarket Magazine

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