Subscribe to ESM button
26th February

McCain Holland Intends To Buy CêlaVíta

McCain Foods has announced its intention to acquire 100 per cent of the shares of CêlaVíta B.V., spudsa leading European chilled potato producer located in Wezep, the Netherlands. Market leader in the Benelux with over 300 employees, CêlaVíta B.V. is a subsidiary of Bieze Food Group BV, owned by the German Wernsing Group.

The company's activity is particularly focused in the Netherlands, Belgium, France, Germany, UK and Italy and is a leading supplier across three main channels; retail, foodservice and food industry, providing whole baby potatoes, cut, sliced, diced and mashed potatoes.

Upon completion of this acquisition, CêlaVíta B.V. will become a full subsidiary of McCain Foods Holland B.V.(a subsidiary of McCain Foods Limited). In line with common practice, this agreement is subject to consultation with employee representatives and other customary closing conditions. This proposed acquisition will strengthen McCain's core potato business.

"The acquisition of such a respected and leading player in the industry will allow us to expand our range of capabilities and grow our supply position on the European processed potato market", said Jean Bernou, President of McCain Continental Europe. (30 Jul)

Source: freshplaza.com

 

© 2012 ESM European Supermarket Magazine

Fresh Produce

European Commission Considering Abandoning School Fruit SchemeEuropean Commission Considering Abandoning School Fruit Scheme

The European Commission is reportedly preparing to abandon the EU School Fruit Scheme (SFS), which provides fruit and vegetables to an estimated 8.6 m [ ... ]

Growing Emphasis On Sustainability In European Seafood - Norwegian Seafood Council Growing Emphasis On Sustainability In European Seafood - Norwegian Seafood Council

Consumer demand for quality fish and seafood products is on the increase in Europe with a growing emphasis on sustainability within the European seafo [ ... ]

GMO Ban May Cause Price Hike In HungaryGMO Ban May Cause Price Hike In Hungary

Hungary may see a 10- to 20-per-cent hike in food prices, should the country choose to stop producing GMOs, experts say.

Edeka Is The Most Popular In Germany For Fruit And VegEdeka Is The Most Popular In Germany For Fruit And Veg

Edeka has been chosen by German customers as the most popular supermarket for fruit and vegetables, according to new research.