Subscribe to ESM button
21st December

Louis Delhaize Introduces Proximity Match Format

Belgium-based grocery retailer Louis Delhaize has developed a proximityMatch concept for its Match supermarket banner in France.

The convenience format has been rolled out in Lille so far with a selling space of 700 square metre (7,500 square foot). The store has an aubergine and green colour scheme running through it and shelves are at a lower level than with the usual Match format, according to Planet Retail.

“It has been about creating a more urban and more neighbourhood atmosphere for everyday purchases," said agency AKDV, who developed the design. (29 Nov)

© 2012 - ESM: European Supermarket Magazine

More Articles from Retail

McDonald’s Deemed As ‘Joint Employer’ In Worker Rights CaseMcDonald’s Deemed As ‘Joint Employer’ In Worker Rights Case

McDonald’s Corp. wields enough control over its franchisees that it should be jointly responsible for the working conditions of their employees, acc [ ... ]

Discounters Outspend Tesco On Christmas Ads Amid Grocery BattleDiscounters Outspend Tesco On Christmas Ads Amid Grocery Battle

German discounters Aldi and Lidl spent twice as much as on British advertising as UK grocery leader Tesco in the initial buildup to Christmas as they  [ ... ]

Spar To Boost Franchises In HungarySpar To Boost Franchises In Hungary

Large retailers in Hungary are already preparing for next March, when the law that bans stores from opening on Sundays comes into effect. 

Walmart Appoints Meat CzarWalmart Appoints Meat Czar

Walmart Stores is creating new senior leadership posts to focus on produce and meat, part of a push by the world’s largest retailer to improve the q [ ... ]