Dutch supermarket Jumbo has opened a pop-up bus-stop shop, temporarily transforming a bus shelter in the Potter Straat in the city of Utrecht, in The Netherlands.
The pop-up project presents a selection of products, proven to be favourite buys with Jumbo customers. The items can be processed quickly, scanned and added to a virtual shopping cart using the - recently updated - 'Jumbo app'.
The novelty concept of shopping while waiting for the bus is part of Jumbo's 'Easily Ordered, Quickly Delivered' campaign, featuring the Formula One racing-driver Max Verstappen.
The bus-stop branch is open all hours and is set to run until 25 October 2016.
Jumbo also sees expanding its delivery service for online orders as an effective way to attract customers with little time to shop. It has recently extended the service to cover the province of Utrecht as well as Utrecht city.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
