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Agrial Buys Toque et Fruits From Fruitière du Val d’Evel

By Publications Checkout
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Agrial Buys Toque et Fruits From Fruitière du Val d’Evel

Florette, the fresh produce subsidiary of French cooperative Agrial, has announced that it is to acquire fruit firm Toque et Fruits just a year and a half after its creation.

Toque et Fruits is a subsidiary of Fruitière du Val d’Evel. As part of the deal, the company will continue to produce its range of fruit products – jams, pies, sorbets, etc. – though they will be marketed by Florette, and appear under its brand.

These SKUs will have a larger scale of distribution as a result of Florette’s comparatively wide European supply chain, according to LSA.fr.

Last year, the Agrial group achieved a turnover of €4.8 billion.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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