DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Albert Heijn Creates New Options In 'Allerhande-Boxes'

By Publications Checkout
Share this article
Albert Heijn Creates New Options In 'Allerhande-Boxes'

Dutch supermarket chain Albert Heijn has launched two new additions to its homemade-dinner kit, the 'Allerhande-Box'. The new 'Family-Box' offers three meals for four people, with a selection of dishes aimed at families with children. The 'Inspiration-Box' contains more exotic recipes and combinations of flavours and offers three meals, for two.

Customers can choose three out of four options for the Family-Box. Designed with children in mind, these dishes are quicker to prepare and have milder flavours. All dishes are tasted and approved by a panel of children, before they're added to the selection. One of their choices for the first edition of the Family-Box is 'Homemade chicken curry with pineapple, rice, green beans and almonds'.

The idea behind the 'Allerhande-Box' is to offer the fresh ingredients, seasoning and recipes needed to cook simple meals from scratch together, saving the customer time. The Allerhande dinner-kits can be ordered online and delivered (free of charge), or picked up at Albert Heijn stores or 'Pick up Points' throughout The Netherlands.

2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.