Albert Heijn Reduces Sugar In 100 Private-Label Products
Dutch retailer Albert Heijn has announced that it is reducing the sugar content of the private-label products most often bought by families, such as yoghurt, custard, ketchup and biscuits, by up to 40%.
By the end of 2016, the new reduced-sugar range will include a new sugar-free Greek yoghurt for children and a private-label 100%-fruit dessert. The sugar content of private-label soft drinks will also be gradually reduced, by at least 10%.
To provide customers with clear information about the levels and types of sugars or sweeteners, and the amount of calories that each type of beverage contains, Albert Heijn is introducing a colourful soft-drink chart.
Using a colour range from yellow (no sugar) to dark orange (high in sugar) to indicate the sugar content, the chart displays additional information about the types of sugar or sweetener used, in an easy-to-read combination of text and icons.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.