German discounter Aldi Nord is launching a new wine promotion, the 'Aldi Weinedition', featuring eleven exclusively-selected wines from the most famous wine regions all over the world.
As well as selling the wines in-store, Aldi Nord is also offering customers detailed descriptions about the origin of particular vintages, as well as grape types.
According to the retailer, the quality of the wines is guaranteed by a team of oenologists, wine academics, sommeliers and masters of wine, led by Markus Del Monego - world champion of sommeliers 1998 and master of wine.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
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