German discounter Aldi Süd has launched a new online blog, offering users an peek behind the company's doors.
At blog.aldi-sued.de, customers can find information about the company, responsibility, stores, employees and products.
The blog's aim is to give background information and interesting insights in regular intervals and to present Aldi Süd as an open-minded and transparent company. An integrated function for comments will enable a dialogue between the retailer and its customers.
In addition, in-house experts on quality management and corporate responsibility will give information about ongoing projects and sustainability initiatives.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
