Danone Subsidiary Names Ex-Kellogg’s Strategist Head Of Digital
Nutricia Early Life Nutrition, the Danone subsidiary, has hired Nadeem Amin as its new head of digital development.
He moves from being the digital marketing manager at Kellogg’s and Pringles for the Asia Pacific, and Australia and New Zealand regions. During this time, he implemented Kellogg’s global digital strategy for the areas in question.
The role involved developing the company’s digital marketing strategies for desktop and mobile, and coordinating this with its 'Kellogg’s global digital charter', Marketing-Interactive.com said.
Amin was central to the creation of analytical technology and methods which help the food giant to ascertain the efficacy of its different marketing techniques across various platforms.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.