German retailer Edeka has announced a cooperation agreement with organic brand Alnatura, which will see the organic retailer's products stocked on Edeka shelves from October.
Following the ending of Alnatura's supply contract with longstanding partner DM, Alnatura founder, Goetz Rehn and Edeka chief executive, Markus Mosa, announced the new partnership, which will extend to all Edeka stores, except those under the Netto banner.
“We believe in the capability of our concept, and plan to enlarge the offer step by step to 400 articles,” Mosa said in a statement.
All Alnatura products are certified organic, with all agricultural ingredients used made from 100 percent organic farming. The brand was voted the most popular food brand in Germany, according to a study by Brandmeyer-Studie in 2014.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Maike Baeumer. To subscribe to ESM: The European Supermarket Magazine, click here.
