El Corte Inglés Aims To Connect With Chinese Tourists For Golden Week
Spanish retailer El Corte Inglés is looking to boost sales around China's 'Golden Week', one of the country's main festive seasons.
As reported by revistainforetail.com, the Spanish retailer has scheduled a series of activities and online campaigns for the start of October, which aims to create connections between China and Spain.
Last Saturday, 1 October, was China's National Day.
Brands such as Blancpain, Breitling, Bvlgari, Cartier, Glashutte, IWC, Jaeger Le Coultre, Longines, Office Panerai, Omega and Tag Heuer are organising activities of their own at El Corte Inglés shops in Madrid and Barcelona.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.