Sales for Spanish frozen-bakery company Europastry rose by 18.4 per cent last year, to €508 million.
This year, the company is looking to expand its business in the US, having recently bought out American company Wenner Bakery, of which it already owned 30 per cent.
Wenner Bakery is known for its range of added-value breads and has three plants in New York. The newest one opened after Europastry joined the board.
It also plans to invest over €30 million in optimising its manufacturing processes, in innovation, and in the launch of healthier high-quality products.
Europastry said in a statement, “During 2016, we will continue to bet on specialisation and we'll launch new products. Our priorities are the excellence of our products, assuring food safety, and offering a constantly evolving product range."
It noted that 30 per cent of its sales currently come from international markets, and that it is now the fifth-biggest company in the frozen-bakery sector.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
