Higher prices from suppliers, have forced Fleury Michon to up its prices this year, with ham, pork, salmon, and surimi all becoming more expensive for the French food firm, on a year-on-year basis.
Fleury Michon recorded a dip of 10.2% in surimi sales, which is attributable to inclement weather. As a knock-on effect, its 2016 advertising projects have been scaled back.
The company, according to UnderCurrentNews.com said, “Despite persistent price pressure and flat sales of fast-moving consumer goods, Fleury Michon maintained its overall market share thanks to its powerful brand and a strategy that focuses on providing quality products and listening closely to clients and consumers.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
