DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Albert Heijn Develops Healthier Own-Brand Range

By Steve Wynne-Jones
Share this article
Albert Heijn Develops Healthier Own-Brand Range

Dutch retailer Albert Heijn has announced that it is introducing healthier recipes for several of its private-label products, minimising the use of additives such as MSG and reducing the products’ salt content.

The retailer’s own-brand burger range was recently reformatted to include natural flavours and a sea salt that is low in natrium. This has proved a great success — consumers have voted it the tastiest burger on offer in supermarkets.

The company further promises that nearly all of its own-brand crisps, stock cubes and instant-soup products will soon join its current range of MSG-free products.

In addition, Albert Heijn's own-brand fresh bread no longer contains artificial ‘improving agents’ and has seen its salt content reduced by 13 per cent. Conserves and ready-made meals have also seen a substantial reduction in salt, of up to 30 per cent.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.