Carrefour Belgium has launched a healthy drink in cooperation with chocolate milk producer Cubzz from which all profits will go to a SOS Children's Villages project of the customers' choice.
Cubzz, a Belgian brand, currently supports various projects managed by SOS Children's Villages.
Consumers can enter a code from each pack on the website www.cubzz.be to select the charity project of their choice.
The drink is made with soy milk from Europe and sustainable cocoa beans, is guaranteed gluten- and lactose-free and has 60% less sugar than other products on the market.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
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