The year 2014 was a difficult one for Carrefour Poland, according to managing director Guillaume de Colonges.
The EU’s Russian trade embargo created vast food surpluses, which, in turn, led to falling food prices and even greater competition in the Polish market - all of which affected the retailer's performance. However, things now seem to be turning around in Carrefour's favour.
“Looking ahead, we believe that in the coming months we will still face further deflation, which should eventually turn into soft inflation in the second half of the year,” de Colonges told Portal Spoźywczy newspaper.
“When it comes to sales, we are seeing a positive trend, particularly noticeable in Q4 2014,” he added.
In order to further help its recovery, the retailer is refurbishing stores, revitalising its supply chain and decentralising its business. Carrefour has already successfully applied the same approach in France.
“We want to give our managers as much independence as possible, while maintaining an appropriate degree of support and control,” de Colonges told Portal Spoźywczy.
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