Croatian food processing company Podravka has signed an agreement with Vienna-based Adriatic Group, strengthening the distribution and placement of its products across the EU market.
Adriatic Group now becomes a distributer of Podravka products in the markets of Germany, Austria, Switzerland, France, The Netherlands, Belgium and Luxembourg.
The Austrian group has a well-developed distribution network in the EU and is a leading distributor of food products from the former Yugoslavia countries.
Podravka has many recognisable brands such as Vegeta spices, Podravka soups, Lino baby food, Eva fish products and many others.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
