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Retail

EasyFoodstore Supermarket Closes Temporarily Following 'Overwhelming' Sales

By Publications Checkout
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EasyFoodstore Supermarket Closes Temporarily Following 'Overwhelming' Sales

The possibility of more easyFoodstore branches opening may have increased, as its pilot outlet has proved so popular that it has had to close because of stock-deficits brought by "overwhelming" sales, TheGuardian.com reports.

The supermarket, which employs the slogan "No expensive brands. Just food honestly priced", is a unique kind of discounter, selling only 76 items such as pasta, beans, chocolate and cleaning products. Most of these retail at £0.25 at present.

"The level of interest has been completely overwhelming," said a spokesperson for the supermarket. "The last people through the door today had travelled up from Canterbury."

Selling foodstuffs at £0.25 is understood to be a short-term, introductory offer, though prices will remain at discount levels.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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