Italian microbrewery 32 Via Dei Birrai has become the first brewery to introduce braille language on its beers.
The special signage has been embossed directly on the glass of the bottle of its eight types of beers, making them recognisable to the touch by the blind and visually impaired.
The microbrewery, based in Pederobba near Treviso, uses bottles supplied by Verallia, one of the leading companies in the post-use of recycled glass in Italy.
In Italy, according to data provided by 32 Via Dei Birrai, there are 72,841 blind and 56,379 visually impaired people, accounting for 0.22% of the population.
The newly labelled beers will be on sale in Italy from 7 November.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
