The latest statistics from IRi show that the price war in France intensified considerably during June, with hypermarkets and supermarkets trimming FMCG prices by 1.33 per cent on a like-for-like basis, and by 0.26 per cent compared to May 2015, LSA reports.
The represents the greatest month-to-month fall in prices in six months (since December 2014). IRi refers to this trend as an “intensification of the [French] price war.”
Very few FMCG categories were not subject to price falls during June, with foodstuffs down by 0.25 per cent and drinks by 0.28 per cent.
Frozen desserts were down by the greatest margin – 0.65 per cent; beers and ciders fell by 0.46 per cent; dairy by 0.33 per cent; savoury foods by 0.29 per cent, and sweet (non-frozen) foods by 0.21 per cent.
IRi added that private label and (especially) branded goods alike have been hit by France’s price war.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly
