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Retail

Italian Supermarket Sales Up 2.2% On 2014

By Branislav Pekic
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Italian Supermarket Sales Up 2.2% On 2014

Supermarket and hypermarket sales in Italy grew by 2.2 per cent on an annual basis in the first half of 2015, based on data from the Union of the Italian Chambers of Commerce (Unioncamere).

The increase in turnover is mostly due to the 2.1-per-cent year-on-year growth in volume sales, with promotions, which accounted for 28.2 per cent of total sales, slightly down on the same period in 2014.

On-the-spot data from supermarkets and hypermarkets indicates a recovery in retail sales in northern and central Italy, while the south is still struggling.

In fact, the decline in food consumption has, during recessionary years, been largely in the south. Over the past five years, the volume of food sold varied between +2.3 per cent in the north-west to -9.3 per cent in the south and islands.

The food-purchasing decisions of Italians in 2015 continue to be strongly focused on the so-called 'Mediterranean diet'.

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Consumers also give preference to proximity, with supermarket sales growing by 3.1 per cent in the last five years, to the detriment of hypermarkets (-11.8 per cent).

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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