Global apple brand, Kanzi® was represented by its own stand for the first time at this year’s Fruit Logistica trade exhibition in Berlin.
CEO Henry Müller explained, “Kanzi® wanted to be present at the most important fair in our sector. It’s the next step in further growth of the brand and positioning.
"This is why we chose to have our own stand separate from the presence of Kanzi® in our partners' stands."
Müller continued, "During the fair, we mainly focussed on meeting our growers, retailers and other business relations. We had a really good fair. Though it was our first time, we welcomed many visitors at our stand."
He added that the brand had had its own yearly global meeting just the day before, which brought together Kanzi® people from around the world.
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