Lidl Germany has pledged that all of its Milbona own-brand milk will be GMO-free from July of this year.
With the move, Lidl said that it is "sending a clear signal against the use of genetically modified feed in the production of dairy products".
As well as milk products, the retailer’s cream, whipped cream, cottage cheese, crème fraiche, sour cream, mozzarella and cheeses will all be certified GMO-free from August 2016.
"We are very pleased that we can offer this to our customers at no extra cost," said a Lidl spokesperson.
It has also set a target to convert all of its UHT milk products to GMO-free by next year.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
