DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Lidl To Offer Click-And-Collect Sales Of Fresh And Frozen Products In Germany

By Steve Wynne-Jones
Share this article
Lidl To Offer Click-And-Collect Sales Of Fresh And Frozen Products In Germany

Discounter Lidl has announced plans to commence offering fresh and frozen produce as part of its click-and-collect offering in Germany.

The Grocer reports that the discounter’s current click-and-collect offering in its home market is based around non-food and ambient products, and the move to offer fresh will follow a significant investment.

A trial of the service will commence in Berlin in December, after which the retailer will roll out the initiative to other markets, should it prove successful.

While the click-and-collect service requires online ordering, there are no plans as of yet for the retailer to commence an online delivery service.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.