The MDD Expo returns to Paris on Tuesday for its 14th edition and it's set to be the biggest and most innovative yet.
The MDD Expo 2015, which is taking place at the Paris's Parc des expositions de la porte de Versailles over two days (31 March to 1 April), will showcase the evolution of the private label category to thousands of trade professionals.
The 14th instalment of MDD Expo will showcase over 550 manufacturers who will exhibit their know-how in private-label brands to over 5,500 trade visitors.
The event promises to showcase the latest innovations in both private-label food and non-food like never before. The exhibition will be specifically focused on mid-range, premium and local products, making it a real hothouse for tomorrow’s consumer trends across all sectors: dairy, groceries, beverage, meat, seafood, delicatessen products, frozen, fresh, and non-food categories (HPC, cosmetics, hygiene, bazaar and DIY).
While the show was initially established to reflect the growth of private label in France, the number of international exhibitors and attendees have also increased year on year. At last year's event, 31 per cent of exhibitors and 17 per cent of visitors were international, numbers that are expected to increase this year.
Visitors will be able to discover pavilions from the Netherlands, Turkey, Tunisia, Belgium, Algeria and Germany. During the two days, French and international experts will present a selection of food and non-food products to the thousands of trade visitors, buyers, and marketing and R&D managers looking for manufacturers for their private-label products.
As the essential factor in the development of the market for private-label brands, innovation will again be the star of the exhibition’s events, making MDD Expo a unique showcase of the latest global trends in private-label brands.
Visitors will also be able to identify exhibitors by their innovations, such as Trophées des Savoir-Faire Innovants (Innovative Know-How Awards), and through the themed visits (International, French Regions, Halal).
Appearing for a second year, in partnership with the Club PAI (French Association of Intermediary Food-Product Manufacturers), the Village Ingrédients (Ingredients Village) will highlight the importance of quality ingredients and intermediary food products in the development of new trends in private-label brands.
Established by the exhibition’s organisers, the MDD Expo Pépites (Little Gems) – micro to medium-sized companies new to the private-label market – will also bring a unique wealth of exclusive talent for all retailers seeking differentiation and new flavours – an ideal sourcing partner for unearthing original know-how.
With a full range on offer, MDD Expo is positioning itself as a bridge between manufacturers and buyers, marketing representatives and R&D, bringing together professionals from the entire sector.
