New Zealand has set a target of $2 billion in wine exports by 2020 and the latest figures indicate that the country is on track. This is the 21st consecutive year the industry has experienced significant export growth.
In a recent press release by New Zealand Winegrowers, Steve Green, chair of the organisation said there was an increase of 10% in exports in 2016, resulting in an income of just under $1.6 billion.
“The on-going progress towards the $2 billion goal is founded on our reputation as a wine exporter of the first rank, known for crafting and marketing distinctively New Zealand, high quality, high value wines," he said.
It is expected than the 2016 vintage will lift export volumes by a further 10% over the next 12 months.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
