Portuguese company Estrelancestral has teamed up with Cash and Carry chain Recheio (owned by Jerónimo Martins Group) to launch an online grocery store targeted at Portuguese citizens living in Europe.
On the website Delicias de Portugal, Portuguese consumers can source products from local supermarkets, with shipping to all 27 Member States of the European Union. For €12, it is possible to order up to 30 kilograms of goods (valid for all EU countries), delivered in special food packaging with a quality certificate.
The online supermarket offers a wide range of the most popular Portuguese products, including Gallo olive oil, Bom Petisco tuna snack, the Beirão liquor and Sagres beer.
The project follows a similar e-commerce venture, launched in 2014 by Estrelancestral, called Delicias de Estrela, which focused on traditional “gourmet” products from Portugal’s Serra da Estrela region.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
