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Spain’s PrimaPrix Opens Eighth Outlet In Madrid

By Steve Wynne-Jones
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Spain’s PrimaPrix Opens Eighth Outlet In Madrid

Spanish retailer PrimaPrix has opened its eighth outlet in Madrid.

The store, on Oruro Street, follows a month one from a previous opening in the Spanish capital city.

The brand uses a discount retail model, which sees it buy surplus stock, discontinued packaging and other branded products at liquidation prices and offers them at a very competitive price.

The new store offers a range of approximately 4,000 items.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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