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Intermarché Launches Reduced-Sugar Private-Label Yoghurts

Published on Sep 27 2016 1:35 PM in Private Label tagged: Yoghurt / private label / Intermarché / low sugar

Intermarché Launches Reduced-Sugar Private-Label Yoghurts

Intermarché has added a new reduced-sugar component to its private-label yoghurt brand, Pâturages.

As part of the initiative, each SKU will feature four yoghurts that contain (relative to their standard equivalent) 10%, 20%, 30% or 40% less sugar. The most popular of these—to be decided by an online vote—will be subject to a larger roll-out in 2017, reports.

The initiative is a component of the supermarket chain’s 'Sucres Detox' programme.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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