Intermarché has rolled out a new TV advertising campaign for its own label nappies.
The products appear under its line 'Pommette'.
In the adverts, the French supermarket chain emphasises the fact that its nappies are locally-made: the production occurs at its facility in Ploërmel, Morbihan, Brittany.
The enterprise follows Intermarché's publicity drive to increase the market penetration of its private label range of fish products.
The advertisements were created in conjunction with the advertising agency Marcel.
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© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
