UK advertising agency Lexis has landed Pernod Ricard’s Chivas Brothers brand portfolio account, and will be tasked with global corporate communications and public relations, PRWeek.com reported Tuesday.
The portfolio holds leading gin brands Beefeater London Dry Gin and Plymouth Gin, and whisky brands Chivas Regal, Ballantine's and The Glenlivet.
Lexis says it will be responsible for 'deep heritage, strong brands and a respected name.' Until 1 December, the account will still be under the jurisdiction of Richmond Towers, which will maintain a less prominent role in the Chivas portfolio.
“We're a modern, dynamic company and our approach to communications needs to be just as forward-looking,” said Jennie Norrish, head of communications for Chivas Brothers.
“After an extensive review we decided that Lexis has the right experience, skills and quality of counsel to come on the journey with us."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
