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Drinks

Lidl Portugal Focuses on Quality Wine Offer

By Branislav Pekic
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Lidl Portugal Focuses on Quality Wine Offer

Lidl Portugal has decided to boost its range of wines and focus on quality, by contracting renowned Portuguese winemaker Carlos Lucas.

Out of the wide range available in Lidl stores, the highlight goes to a selection of Portuguese wines of excellence, distinguished in international competitions such as "Portugal Wine Trophy" or the "Mundus Vini".

Since 2009, Lidl Portugal has provided a significant contribution to growth of the national economy by exporting a total volume of four million bottles of Portuguese wine to over 10 markets, including Germany, Bulgaria, Croatia, France, Hungary, UK, Italy, Poland, Romania and Switzerland.

Most of the exported wines are exclusive to Lidl, about 85 per cent of the export volume, from different regions of Portugal, such as Dão, Alentejo, Douro and the Setubal Peninsula. All these wines are sold in the "House of Wine", a space created by Lidl stores, which brings together a wide selection of carefully chosen brands.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic

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