France, L’Occitane has joined forces with Birchbox to promote its new line, Pivoine Sublime.
L'Occitane is one of the market leaders in the French beauty-product sector, often competing directly with supermarkets' own lines. Birchbox is an American company that allows people to purchase cosmetics and toiletries online, and then have them delivered the next day to their places of residence.
Each month, it offers its signature box of beauty products, which for this month contains the L’Occitane perfecting skin cream – the star of the Pivoine Sublime product range.
The Paris metro stations at present contain billboards to promote the L'Occitane-Birchwood alliance.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
