DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Milka, Coca Cola and Orbit Top Brands in Former Yugoslav Countries

By Branislav Pekic
Share this article
Milka, Coca Cola and Orbit Top Brands in Former Yugoslav Countries

Milka, Coca-Cola, Orbit, Nescafé and Pepsi are among the top 10 brands in the countries of the former Yugoslavia.

According to a survey by regional marketing agency Valicon, Slovenian brands are strong in the local market in the Juice category, Croatian brands in the Water category, and Serbian brands in the Confectionery category.

Local brands top the lists in Slovenia (Barcaffe), Croatia (Jana) and Serbia (Plazma), while Slovenian paté Argeta is the leading brand in both Bosnia and Herzegovina and Macedonia.

Jafa and Smoki are the only Serbian brands that have seen significant export success, with Smoki placed among the top five brands in the region. Serbia is not a major importer of regional brands, the study found, as its top 10 list includes only local and global brands.

Croatia is also more geared towards export, as its brands Vegeta and Cedevita are among the top 10 in Bosnia and Herzegovina, Macedonia and Slovenia.

ADVERTISEMENT

Macedonia is the biggest 'importer' of global brands, with five among the its national top 10 (Milka, Coca-Cola, Orbit, Nescafe and Pepsi).

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.