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Portuguese Buy Less, Spend More On FMCG, Study Finds

Published on Oct 19 2016 8:30 AM in Retail tagged: Lidl / Sonae / Portugal / Jerónimo Martins

Portuguese Buy Less, Spend More On FMCG, Study Finds

Portuguese consumers spent 2.9% more in value on FMCG items (such as food and beverages) during the first nine months of 2016, compared to the same period last year, while volumes dropped by 0.6%.

This is according to the latest Brands+Consumers barometer, from the Portuguese Brand Association (Centromarca), in partnership with Kantar Worldpanel.

Fresh products (+1%) and products for the home (+1.6%) contributed most to the growth of the market. Among fresh products, nearly all categories registered a positive performance, with the exception of meat and fish.

The frequency of shopping trips has also changed, down by 0.4% year-on-year, but the amount spent during each trip rose 2.8% to E36.95.

With regard to the beverages industry, non-alcoholic drinks increased by 0.6% in volume, while alcoholic drinks decreased by 0.9%.

Online purchases grew 23.8% y/y, but still represent less than 1% of the overall volume. Significantly, 83% of online purchases are made by women.

Portuguese consumers concentrated their purchases in fewer locations in order to ‘make the most of promotional offers’, according to the report with three retailers - Jerónimo Martins, Sonae and Lidl – accounting for 54% of the shopping occasions.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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