UK retailer Sainsbury’s has reported a significant increase in sales of its private-label salad bags, with its Mixed Leaf product up by 92% year on year.
Other salad ranges selling well include its Bistro (a mix of lamb's lettuce, beetroot, red chard and bull's blood chard), which is up 27% year on year, and its Sweet Leaf mix (a mix of iceberg lettuce, carrot, romaine lettuce and white cabbage), which is up 20%.
Sainsbury’s Baby Spinach is the best-selling salad bag.
"Sales of perennial favourite Iceberg remain steady, and it still has a place in the top ten sellers, but the growth of darker-green options suggests a broader consumer desire to embrace these nutrient-rich leaves," the retailer said.
"Sales trends at Sainsbury’s shows dark-green varieties like spinach, rocket and watercress are among those growing the fastest."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
