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Retail

UK Supermarkets Show Fastest Growth Level Since Summer 2014: Kantar Worldpanel

By Steve Wynne-Jones
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UK Supermarkets Show Fastest Growth Level Since Summer 2014: Kantar Worldpanel

According to the latest Kantar Worldpanel market share figures for the 12 weeks to 1 January, UK supermarkets are growing at the fastest rate since June 2014.

Additional consumer spend of £480 million at the tills during Christmas has driven sales up by 1.8% for the period.

“With Christmas Eve falling on a Saturday and giving shoppers more time to buy their final festive trimmings, the single busiest shopping day of the year was Friday 23 December, with over half the population braving a grocery store,” says Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.

“The typical household spend for December reached £365 this year – £52 more than the average month.”

Sales of premium own-brand products were particularly strong this year, with top-tier lines of “own label fresh and smoked fish, cooked meats such as ham, and wine” seeing sales growth, Kantar Worldpanel noted.

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In terms of supermarket share, Tesco still leads the market, with a market share of 28.2%, with sales 1.3% up on the sale period last year.

Sainsburys, which holds 16.7% share (-0.1%) and Asda, on 15.5% share (-2.4%) both saw declines, however Morrisons posted sales growth of 1.2% for the period.

The biggest growth for the period was seen at Lidl, which rose by 7.5% to stand on 4.4% share; and Iceland, which saw growth of 9.6% to stand on 2.3% share.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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