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UK's Co-Op Announces Private-Label Overhaul

Published on Sep 14 2016 3:00 PM in Private Label tagged: Trending Posts / UK / Co-op / Own Brand / The Co-operative

UK's Co-Op Announces Private-Label Overhaul

UK retailer The Co-operative has announced that it will launch a new premium private-label range called Irresistible, while phasing out its Loved By Us range.

The launch follows the recent rebranding of The Co-op's stores, with a new look and branding.

The Irresistible range will initially include around 350 products across 35 categories, and the retailer is hopeful that it will account for 10% of private-label sales within three years.

Currently, private label accounts for around 7.5% of sales in its stores.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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