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10% Of French Promo Offers Would Be Illegal Under New Law: Study

Published on Jul 23 2018 3:00 PM in Retail tagged: Trending Posts / France / Legislation / Paywall / Nutella riot

10% Of French Promo Offers Would Be Illegal Under New Law: Study

At least 10% of recent promotional activities conducted in France would be illegal under a new proposed law introduced after the 'Nutella riot' in late January, according to a new survey by Nielsen and Dauvers Publishing, released by French retail industry expert Olivier Dauvers.

To avoid such an event happening again, the French government included a provision in a recent bill about food and drink that is set to come into effect in March 2019. This would introduce a a resale value of at least 10% above the original price paid to the producer.

It would also introduce a sales limit, where a product could not be discounted by more than 34% of its original price. Finally, the overall turnover for retailers made from promotional activities would have to be under 25%, if the proposed legislation becomes law.

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