How The World Cup (And The Weather) Ushered In A Record July For French Retail
One month ago today, on Sunday 15 July, the streets of Paris, Lyon, Marseille and countless other French cities were filled with joy – Les Bleus had beaten Croatia to win the 2018 World Cup.
But for retailers and foodservice providers, the competition was worthy of celebration for a whole different reason – the period broke all sales records for the previous 18 months, according to a new Nielsen report.
Les Bleus To The Rescue Of French Consumer Confidence
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