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Six In Ten Italian Families Shop At Discount Stores, Study Finds

Published on Jun 11 2018 2:10 PM in Retail tagged: Trending Posts / Italy / Nielsen / Promotions / Paywall / Unimpresa

Six In Ten Italian Families Shop At Discount Stores, Study Finds

More than six in 10 Italian families have visited discount stores at least once in the period between January and May of this year, according to a study by Unimpresa.

The data confirms a trend that shopping at discount outlets, which emerged during the recession, has consolidated in the following years, altering the shopping habits of consumers.

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