ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands across the continent. As part of our extensive coverage of this year's report, we present the most popular food brands in Spain for 2022.
There’s no moving Coca-Cola from the top of the Brand Footprint rankings for Spain, although it has slipped back a bit. The soft-drink giant recorded a CRP of 132 – a drop of 6% – while its penetration (from 74.8 to 71.1) and consumer choice (from 10.6 to 10.4) also fell.
The remainder of the top ten is largely comprised of domestic favourites: ElPozo (CRP 120, unchanged) ranks second, dairy firm Central Lechera Asturiana (CRP 97, down by 7%) takes third, Campofrío (CRP 91, down by 3%) places fourth, and Gallo (CRP 66, down by 8%) comes in fifth. The only change in the top ten sees Danone’s Activia brand (CRP 53, down by 7%) overtake its parent, Danone (CRP 52, down by 11%).
Spain's Most-Chosen Brands
|3||Central Lec. Asturiana||97||56.7||9.2|
Big movers in the listings include Président (CRP 22, unchanged), which rises by six places, to 33rd, Vicky Foods-owned pastry brand Dulcesol (CRP 22, up by 6), which jumps by nine places, to 34th, rice-maker Brilliante (CRP 20, up by 1%), which is up by nine places, at 39th, and Nivea (CRP 18, unchanged), which jumps by ten places, to 47th.
The biggest declines in position are for Royal (CRP 20, down by 22%) and Garcia Baqueiro (CRP 18, down by 18%), each of which drops by 11 spots, to 41st and 48th, respectively.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.