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10 Most Popular Food Brands In Spain

By Steve Wynne-Jones
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10 Most Popular Food Brands In Spain

ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands in several European markets.

Spanish consumers are loyal to the brands that they love, with the top eight brands in this year’s Brand Footprint remaining unchanged from last year.

Coca-Cola continues to top the list, with a CRP of 131, followed by meat brand ElPozo (CRP 111) and dairy brand Central Lechera Asturiana (CRP 98). Campofrío (CRP 86), Gallo (CRP 62), bread brand Bimbo (CRP 55), Activia (CRP 46) and Danone (CRP 46) all retain their positions from last year.

Rounding off the top ten, seafood brand Pescanova jumps by two places, to ninth, with a CRP of 46, while juice-and-beverage company Don Simón drops to tenth, with a CRP of 46.

Outside the top ten, Fanta jumps by five places, to 17th, with a CRP of 32, drink brand Aquarius (CRP 25) goes up by eight places, to 27th, Brillante (CRP 24), a rice brand, jumps by eight places, to 31st, and charcuterie brand Noel Alimentaria (CRP 21) rises by an impressive 17 places, to 33rd.

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Elsewhere, dairy brand Puleva (CRP 43) drops by two places, to 12th, Reina (CRP 29) goes down by five places, to 21st, Buitoni (CRP 25) drops by five places, to 28th, and Nestlé-owned coffee brand Dolce Gusto (CRP 20) falls by seven places, to 38th.

Spain's Most-Chosen Brands

Rank 2022 Brand CRP (M) Pen 2022
1 Coca-Cola 131.0 70.5
2 El Pozo 111.0 73.6
3 Central Lec.Asturiana 98.0 57.1
4 Campofrio 86.0 64.9
5 Gallo 62.0 59.2
6 Bimbo 55.0 47.3
7 Activia 46.0 28.6
8 Danone 46.0 37.8
9 Pescanova 46.0 57.7
10 Don Simon 46.0 44.9

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.

Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.

For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.

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