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'100 Years Of Anuga' - 100 Years On The Pulse Of Time

Published on Jul 26 2019 4:30 PM in A-Brands tagged: Trending Posts / Cologne / Anuga / 100 years of Anuga

'100 Years Of Anuga' - 100 Years On The Pulse Of Time

The year 2019 also marks the 'year of Anuga', because the world's most important get-together for the food and beverage industry is celebrating its 100th anniversary.

To commemorate the occasion, a new website – 100 years of Anuga – provides insights into the most important milestones in the history of the Allgemeine Nahrungs- und Genussmittel-Ausstellung (General and Luxury Food Exhibition), or 'Anuga' for short.

Historical photos, film material and impressions document Anuga's continuous development, and illustrate the highlights from the 100-year history of the leading global trade fair for the food industry.

A Series Of Milestones

The first Anuga took place in Stuttgart in 1919, with the participation of around 200 German firms.

The Stuttgart newspaper Neues Tagblatt wrote on 29 September 1919: "It seems to be the right time for an exhibition where merchants can inform themselves about the available offer."

Based on the concept of an annual touring exhibition, more Anuga events were staged. These events took place Munich in 1920, Berlin in 1922 and Cologne in 1924.

With around 360 exhibitors and 40,000 visitors, the first Anuga, in Cologne was hailed as the best event since its inception, which is why the organisers soon opted for Cologne as the permanent location.

There were already eight focus exhibition sections back then – food and luxury items, cooking and baking appliances, machines for the production of food, packing materials and packing machines, shopfitting, conveying technology, chemical and cosmetic compounds as well as promotional products.

In 1951, for the first time, more than 1,200 exhibitors from 34 countries took part, meaning Anuga ultimately established itself as the central international business platform for the food industry in Cologne, taking place every two years.

In 1955, German chancellor Konrad Adenauer described his enthusiasm for the fair, saying, "This show is impressive. You can be proud of it."

Over time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages.

10 Trade Shows Under One Roof

In 2003, the Anuga '10 trade shows under one roof' concept was implemented.

Presently, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has established itself as the leading global trade fair for food and beverages.

It offers a representative breadth and depth of the global offer like no other trade event.

The consistent development, the qualitative selection and the increased sophisticated bundling of commodity groups has in the course of its 100-year history turned Anuga into what it is today – an event that is unrivalled worldwide regarding its scope of offer.

For more information on '100 years of Anuga', click here.

Koelnmesse - Global Competence In Food and FoodTec

Koelnmesse is an international leader in organising food fairs and events relating to food and beverage processing. Trade fairs such as Anuga, ISM, and Anuga FoodTec are established world leaders.

Koelnmesse not only organises food trade fairs in Cologne in Germany, but also in other growth markets around the globe, such as Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States, and the United Arab Emirates.

These global activities enable Koelnmesse to offer its customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

For more information, click here.

Upcoming Events

Annapoorna - ANUFOOD India - India’s international Food & Beverage Exhibition, taking place in Mumbai from 29 -31 August 2019.

ANUTEC - International FoodTec India, taking place in New Delhi from 13 - 15 September 2019.

Anuga - The leading trade fair for the global food industry, taking place in Cologne from 5 - 9 October 2019.

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