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A-Brands - Advertising

Unilever Chief Hits Out At 'Woke-Washing' In Brand Campaigns

Unilever chief executive Alan Jope has hit out at brands engaging in 'woke-washing' in their marketing campaigns – in other words, brands promising t...

Unilever To Pick 'Trusted Publishers' For Digital Advertising

Unilever, one of the world's biggest advertisers, will pick a network of "trusted publishers" with which to spend most of its marketing budget, i...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days