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Advertising Spend Decreased In Italy In January: Nielsen

Advertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritaliani.it, based on Nielsen's research.

Overall, the Italian advertising market reported a decrease of 0.5% for the month, with an overall loss of €2.9 million.

Sector Growth

According to Nielsen's research, advertising spend rose across 11 sectors, including leisure (+22.2%), pharmaceuticals (+5.6), tourism and travel (+20.7%), as well as media and publishing (+7.9%), with an overall contribution of €20.6 million.

On the other hand, a number of product sectors recorded a drop in ad spend, including automobiles (-11.5%), telecommunications (-20.3%) and household (-18.3%).

In terms of single media channels, TV saw spend down by 3.9%, periodicals spend decreased by 13.5% and daily newspapers saw a decrease of 16% for the month of January. Radio spend, meanwhile, grew by 2%.

Nielsen's research also revealed that the overall online advertising market increased by 9.8% in January, compared to the same month last year.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.

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