A-Brands - Advertising

Martin Sorrell And The Mad Men Have An Amazon Problem: Gadfly

When you run an advertising agency, your clients' problems are your problems. That's why Martin Sorrell, the CEO of WPP Plc, has spent so much time frettin...

WPP Cuts Revenue Growth Forecast As Clients Curb Ad Spending

WPP Plc, the world’s largest advertising company, cut its full-year revenue forecast as clients slash marketing spending, particularly in the consume...

KitKat Accused Of Copying Computer Game In Ad Campaign

Nestlé, the maker of KitKat chocolate bars, has been accused of copying the 1970s computer game Breakout in one of its marketing campaigns. The B...

Droga5 To Manage Danone Yoghurt Advertising Account

The UK arm of advertising firm Droga5 has been selected to take the promotional reins of Danone’s original yoghurt brand, Danone, MoreAboutAdvertisin...

Bonduelle Targets Millennials In 'Cantastic' Campaign

French canned-vegetable company Bonduelle is releasing a new promotional campaign aimed at people aged between 18 and 34, introducing a string of social me...

Ad Giant WPP Benefits From Brexit As Weak Pound Boosts Results

WPP Plc, the world’s largest advertising company, benefited from the U.K.’s vote to leave the European Union in the first half of the year as a...

L’Oréal Using Vloggers To Promote Products

L’Oréal has successfully boosted its sales through contracting vloggers to feature its products – a method it has employed due to the de...

WPP Chief Sorrell Survives Shareholder Revolt Over Pay Package

Shareholders of advertising company WPP Plc protested Chief Executive Officer Martin Sorrell’s 70.4 million-pound ($102.5 million) pay, with about 33...

Subscribe Today

WPP Chief Projects Tough Ad Market As Customers Avoid Risks

Page 2

Enjoy unlimited digital access for 30 days

Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today

Subscribe now

Enjoy unlimited digital access for 30 days

Claim this offer

Enjoy unlimited digital access for 30 days

Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today

Subscribe now

Enjoy unlimited digital access for 30 days

Claim this offer

Get the app today!