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Anuga Organic Excellently Positioned: Around 95% Of Exhibition Space Already Sold

By Dayeeta Das
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The growing awareness about health and environment among consumers is boosting the market for organic products across the world.

In addition, the trend towards ‘cleaner’ eating habits is influencing a broader range of consumers.

Organic products are marketed as healthy, since they rarely contain artificial colourings, preservatives, aromas, and flavourings, and are grown without pesticides.

Furthermore, the demand for more transparency is leading to strong growth in organic and non-GMO products.

Research by Innova Market Insights shows an overall annual growth of 11% for the introduction of food with organic seals worldwide (2014-2108).


The percentage of new products that come under the organic segment grew from 8.8% in 2014 to 10.5% in 2018.

In Europe, with an average annual growth of 15.5%, the share of organic seals among the newly introduced European foodstuffs is even more significant (annual overall growth 2014-2018).

In 2018, 58% of all new introductions with an organic seal occurred in Europe, while 22% were introduced in North America.

Snacks emerged as the fastest-growing category, with an average annual growth of 18.6% (annual overall growth 2014-2018).


In the scope of Anuga in Cologne, which is celebrating its 100th anniversary this year, around 250 exhibitors from home and abroad will be presenting a wide and diversified spectrum of offers at ‘Anuga Organic’, in Hall 5.1, from 5 to 9 October 2019.

Exclusive Representation

Products are exclusively represented under one roof at Anuga, which carry an approved organic certification that is a standard in the market.

With just under 95% already booked, the exhibition space is virtually sold out.

Important industry players are already on the registration list for Anuga.


The applications received from German companies so far include, among others, Coconut Business, Followfood, Tofutown, Topas, TressBrüder, and Veganz, as well as Wechsler Feinfisch.

Registrations to the event from abroad include Agave (MX), BioOrto (IT), Dulcesol (ES), Lauretana (IT), Lovechock (NL), Natur’inov (FR) and Tradin Organic (NL).

First-time Anuga exhibitors include Green Grizzly (DE), Katjesgreenfood (DE), koakult (DE), Littlelunch (DE), LunchVegaz (DE), Mieles Campos Azules (MX) und Sempio Foods (ES).

The associations Naturland, from Germany, and Consorzio il Biologico, from Italy, are also going to be represented at the world’s largest trade fair for food and beverages.


The exhibitors registered in the Anuga exhibitor database also demonstrate how strongly the significance of organic products has grown over the past few years.

In 2013, around 1,796 companies presented organic products – in 2015, this number went up to 2,030 exhibitors.

In 2017, the number increased further, up to 2,580 companies. In total, over 63,000 visitors took the opportunity to inform themselves about the worldwide organic market at the last event.

Pure Diversity: Anuga Organic Market And Anuga Organic Forum

The exhibitor offer includes an ‘Anuga Organic Market’ special event, which will skilfully present organic products to the retail trade and will graphically demonstrate the possibilities of a diversified organic line-up.

An organic offer that suits the customers and location, regional products, Fairtrade, and vegan food continue to be the trends and drivers of the industry.

The focus additionally lies on fresh meat, milk and dairy products, Matcha products, organic delicatessen, and organically grown wines.

In 2003, Koelnmesse organised a supermarket, for the first time, presenting organic food in Hall 5.1, in association with the bioPress publishing house.

At the last Anuga, too, over 1,500 organic products for the retail food sector were exhibited in the Anuga Organic Market special event.

The event also features high-calibre speakers participating in daily lectures, discussions and informative events on current and forward-looking themes of the organic industry. The focus here lies on practical information and training.

The aim is to promote and enhance the knowledge on and about organic products and their marketing.

This year, cross-event lectures will take place on all five days of the trade fair.

To participate in the special event, click here.

100 Years Of Anuga

In 2019, Anuga will celebrate its 100th anniversary – a remarkable sign of its long-term support of the industry.

The first Anuga took place in Stuttgart, in 1919, with the participation of around 200 German firms.

Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others, in Munich in 1920, in Berlin in 1922, and in Cologne in 1924.

With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location.

In 1951, for the first time, over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne.

Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform to becoming a trade fair purely for food and beverages.

In 2003, the Anuga ‘10 trade shows under one roof’ concept was implemented.

Presently, with 7,405 exhibitors and around 165,000 visitors from the trade and out-of-home market, Anuga has developed into one of the leading global trade fairs for food and beverages.

Koelnmesse organises Anuga in cooperation with the Federal Association of the German Retail Grocery Trade e.V., Berlin (BVLH).

Other industry sponsors include the Federation of German Food and Drink Industries and the German Hotel and Restaurant Association.

Koelnmesse – Global Competence In Food And FoodTec

Koelnmesse is an international leader in organising food fairs and events regarding food- and beverage-processing.

Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders.

Koelnmesse not only organises food trade fairs in Cologne, in Germany, but also in further growth markets around the globe, like Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and content.

These global activities enable Anuga to offer its customers a network of events, which, in turn, grants access to different markets, creating a basis for sustainable and stable international business.

For more information, visit

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