For the first time in the 13 history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.
The iPhone maker bumped Coca-Cola out of top-spot, with a brand value Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value at third.
Coke had been top of the list every year since it was first published in 2000, and their brand value did increase by 2% from last year.
But Apple's devotion to sleek design and Google's almost universal popularity as the world's top search engine helped them surpass the 127-year-old drink for the first time.
Interbrand publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple’s brand value is USD $98.3 billion– almost 15 times the amount of its brand value in 2000.
IBM and Microsoft rounded out the top five.
Also included in the overall rankings were:#16- Gillette#22- Pepsi#29- Pampers#37- Nescafé#49- Danone#53- Heinz#69- Sprite
