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Apple And Google Unseat Coca-Cola As World's Most Valuable Brand

Published on Sep 30 2013 11:56 AM in A-Brands

Apple And Google Unseat Coca-Cola As World's Most Valuable Brand

For the first time in the 13 history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.

The iPhone maker bumped Coca-Cola out of top-spot, with a brand value Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value at third.

Coke had been top of the list every year since it was first published in 2000, and their brand value did increase by 2% from last year.

But Apple's devotion to sleek design and Google's almost universal popularity as the world's top search engine helped them surpass the 127-year-old drink for the first time.

Interbrand publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands.

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Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple’s brand value is USD $98.3 billion– almost 15 times the amount of its brand value in 2000.

IBM and Microsoft rounded out the top five.

Also included in the overall rankings were:#16- Gillette#22- Pepsi#29- Pampers#37- Nescafé#49- Danone#53- Heinz#69- Sprite

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